Scenario planning: a tool for strategic thinking
Schoemaker (1995)
- Authors
- P.J.H. Schoemaker
- Year
- 1995
- Published in
- Sloan Management Review
- Schoemaker, P.J.H. (1995) ‘Scenario planning: a tool for strategic thinking’, Sloan Management Review, 36(2), pp. 25–40.No DOIshop.sloanreview.mit.edu