Employees' affective commitment to change: the key to successful CRM implementation
Shum et al. (2008)
- Authors
- P. Shum, L. Bove, S. Auh
- Year
- 2008
- Published in
- European Journal of Marketing
- Shum, P., Bove, L. and Auh, S. (2008) ‘Employees' affective commitment to change: the key to successful CRM implementation’, European Journal of Marketing, 42(11/12), pp. 1346–1371.doi:10.1108/03090560810903709DOI checked against doi.org