Product differentiation and market segmentation as alternative marketing strategies
Smith (1956)
- Authors
- Wendell R. Smith
- Year
- 1956
- Published in
- Journal of Marketing
- Smith, W.R. (1956) ‘Product differentiation and market segmentation as alternative marketing strategies’, Journal of Marketing, 21(1), pp. 3–8.doi:10.1177/002224295602100102DOI checked against doi.org