Understanding the impact of web personalization on user information processing and decision outcomes
Tam (2006)
- Authors
- Kar Yan Tam, Shuk Ying Ho
- Year
- 2006
- Published in
- MIS Quarterly
- Tam, K.Y. and Ho, S.Y. (2006) ‘Understanding the impact of web personalization on user information processing and decision outcomes’, MIS Quarterly, 30(4), pp. 865–890.doi:10.2307/25148757DOI checked against doi.org