Leveraging big data analytics for understanding consumer behavior in digital marketing: a systematic review
Theodorakopoulos (2024)
- Authors
- Leonidas Theodorakopoulos, Alexandra Theodoropoulou
- Year
- 2024
- Published in
- Human Behavior and Emerging Technologies
- Theodorakopoulos, L. and Theodoropoulou, A. (2024) ‘Leveraging big data analytics for understanding consumer behavior in digital marketing: a systematic review’, Human Behavior and Emerging Technologies, 2024(1), 3641502 (article number).doi:10.1155/2024/3641502DOI checked against doi.org
Cited in
No article cites this source yet.