From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing
Verhoef et al. (2015)
- Authors
- Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman
- Year
- 2015
- Published in
- Journal of Retailing
- Verhoef, P.C., Kannan, P.K. and Inman, J.J. (2015) ‘From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing’, Journal of Retailing, 91(2), pp. 174–181.doi:10.1016/j.jretai.2015.02.005DOI checked against doi.org