Marketing analytics for data-rich environments
Wedel (2016)
- Authors
- Michel Wedel, P.K. Kannan
- Year
- 2016
- Published in
- Journal of Marketing
- Wedel, M. and Kannan, P.K. (2016) ‘Marketing analytics for data-rich environments’, Journal of Marketing, 80(6), pp. 97–121.doi:10.1509/jm.15.0413DOI checked against doi.org