Digital transformation in sales as an evolving process
Wengler et al. (2021)
- Authors
- Stefan Wengler, Gabriele Hildmann, Ulrich Vossebein
- Year
- 2021
- Published in
- Journal of Business & Industrial Marketing
- Wengler, S., Hildmann, G. and Vossebein, U. (2021) ‘Digital transformation in sales as an evolving process’, Journal of Business & Industrial Marketing, 36(4), pp. 599–614.doi:10.1108/jbim-03-2020-0124DOI checked against doi.org