Influencer marketing: building brand communities and engagement
Yesiloglu (2020)
- Authors
- Sevil Yesiloglu, Joyce Costello
- Year
- 2020
- Publisher
- Routledge
- Yesiloglu, S. and Costello, J. (2020) Influencer marketing: building brand communities and engagement. Routledge.doi:10.4324/9780429322501DOI checked against doi.org