Social media use in B2B sales and its impact on competitive intelligence collection and adaptive selling
Itani et al. (2017)
- Tác giả
- Omar S. Itani, Raj Agnihotri, Rebecca Dingus
- Năm
- 2017
- Xuất bản trong
- Industrial Marketing Management
- Itani, O.S., Agnihotri, R. and Dingus, R. (2017) ‘Social media use in B2B sales and its impact on competitive intelligence collection and adaptive selling’, Industrial Marketing Management, 66, pp. 64–79.doi:10.1016/j.indmarman.2017.06.012DOI đã được kiểm qua doi.org