Change managementPublished 9 min readRead in Vietnamese

Resistance is not the enemy: four theories of why staff push back

For owners and managers whose team is ignoring a new system or process. The short answer: diagnose before you respond. Is it cognitive dissonance, the depth of the change, a broken promise or personal disposition? Each points to a different first move.

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Suppose a 40-person dry-goods distributor in the Mekong Delta has just replaced its order notebook with a new order-entry tool. Three weeks in, the owner finds the system short of many orders that the warehouse has already shipped. Staff nod in the meeting, yet the notebook is still on the desk. Should the owner persuade harder, fix the tool, renegotiate how people work, or hire people who adapt more easily? Four theories of resistance to change offers four readings of the same behaviour.

When staff don't use a new system, should you diagnose first or act first?

Diagnose first. The same outward behaviour can come from four different causes, and a wrong guess means the wrong medicine: persuasion for people who feel a promise was broken, or extra training for people who fear losing their hold on their own customer list.

How do the four theories of resistance differ?

They differ in where they look for the cause: inside people's heads, in how deep the change cuts, in the promises between two parties, or in temperament.

Four theories of resistance to change

When staff push back against a planned change, how can a manager tell why they resist and choose the intervention that fits the underlying cause?

CriterionCognitive dissonanceDepth of interventionPsychological contractDispositional resistance
OriginatorFestinger, 1957Harrison, 1970Rousseau, 1989Oreg, 2003
Core ideaA gap between belief and action creates tensionThe deeper the change touches identity, the more resistanceImplicit mutual expectations are breachedPersonal disposition shapes the reaction
ResponseGive people freedom of choiceInvolve people more deeplyKeep and state commitments clearlyDo not treat disposition as destiny
Figure 1 · Four theories of resistance to change (redrawn from Festinger, 1957; Harrison, 1970; Rousseau, 1989; Oreg, 2003).Framework page

Cognitive dissonance: the gap between what people believe and what they do creates tension, and people close it by changing the behaviour or rationalising the belief (Festinger, 1957). According to the framework, beliefs only change for real when people have a say.

Depth of intervention: Harrison gauges depth by how value-laden, emotionally charged and central to the individual's sense of self an issue is (Harrison, 1970). The framework infers that the more a change reaches into those things, the higher the potential resistance.

Psychological contract: Rousseau describes it as an individual's belief in a reciprocal obligation between themselves and the organisation, and discusses what happens when such contracts are violated (Rousseau, 1989). The framework reads it as unspoken, two-way expectations about effort, job security and fair treatment; when one side feels an expectation has been breached, resistance appears.

Dispositional resistance: each person's own disposition shapes how they react. Oreg's scale splits it into four factors: routine seeking, emotional reaction to imposed change, cognitive rigidity and short-term focus (Oreg, 2003). The framework adds that disposition does not determine behaviour towards any one initiative, which is why it warns against treating it as destiny.

In the 40-person company, which behaviour suggests which theory?

The table below is a hypothetical example; none of it comes from a real business.

Observed behaviour (hypothetical) Theory it suggests What to do first
Order clerks say the tool is "fine", nod in meetings, but keep writing in the notebook and key orders in later, or not at all Cognitive dissonance: belief and action are out of step, and one way to relieve it is to rationalise the belief ("the tool isn't ready") Let them choose which team moves first and how entries are made. Stop forcing the whole company over on one day
Long-serving sales staff keep their customer list out of the system: "these are my customers" Depth of intervention: the change touches a sense of owning customer relationships, beyond the keystrokes Ask whether the system really needs to reach that deep. If it does, involve them in designing who can see what
Staff say "we were told we'd only key it in once, now it's two places", or worry that entry counts will be used to score them Psychological contract: something promised or implied has been broken List what the company said, state what stays and what changes, then renegotiate
One or two people complain about every change, including earlier ones, while colleagues in the same role adopt at once Individual disposition: possibly, but still only a hypothesis Review how earlier changes went, support step by step, attach no label
A clerk points out that the screen demands too many fields for a single order Not necessarily resistance: it may be accurate feedback on the tool Fix the tool, then see whether the behaviour changes

The last row belongs to none of the four theories, on purpose.

Offer choice, redesign, renegotiate or screen: which should you try first?

Try the cheapest option that still fits the diagnosis. Often that is a question, not a training course.

Offering choice fits when behaviour contradicts what people say they believe and the company has room for more than one way of working. It does not fit when the system forces everyone to use it one way.

Redesigning with the people involved, or choosing the depth, fits when the change touches something people regard as theirs. Harrison gives two criteria: intervene no deeper than needed for a lasting solution, and no deeper than the energy and resources of the client can be committed to (Harrison, 1970). It does not fit when it becomes an excuse for more meetings while the tool stays the same.

Renegotiating fits when people can name a specific promise that was broken or changed. It works only if the company is ready to say honestly which commitments stand and which no longer do.

Screening has the most limits. By Oreg's account, the scale captures the individual-difference component of resistance (Oreg, 2003). It helps to explain why two people in the same role react differently. It does not work as the sole filter when behaviour is off because of the tool or a promise, since removing people cures neither.

In the 40-person company, you could try four steps:

  1. Write down what you can see, such as "keeping the notebook in parallel", and drop labels like "lazy" or "set in their ways".
  2. Ask a few people in different roles one open question: "What is this tool making harder for you?"
  3. Sort the answers into the table above and change exactly one thing in the group that appears most.
  4. If behaviour does not move, do not raise the dose: test another hypothesis.

Is "resistance" really the employees' fault?

Not necessarily. Dent and Goldberg's criticism targets the concept of "resistance" itself, not any one of the four theories (their paper predates Oreg's scale by four years). They argue that "resistance to change" is a widely accepted mental model, held at every level of the organisation, that interferes with carrying out change (Dent and Goldberg, 1999). In their account, Lewin introduced the term as a systems concept; the term travelled while its context stayed behind, so the problem came to be read as psychological, employees against managers (Dent and Goldberg, 1999).

To be fair to the paper: its abstract does not say nobody will object to a change. It says that accepting this model confuses our understanding of change dynamics (Dent and Goldberg, 1999). That fits the last row of the table. If an employee points to a real fault in the tool and the manager files it under "resistance", the label has hidden information.

A hypothetical example shows the difference. Suppose the company pays sales staff a bonus on monthly revenue, and data entry eats the very hours they use for calling customers. Staff are then doing exactly what the system rewards. That is the idea behind resistance as a product of the system: it arises from conflicting goals inside the organisation, not only from people. More persuasion will not remove that conflict. Changing the bonus or the process will.

Use the four theories as four questions to put to other people, not as four labels to stick on them. That fits if you are ready to listen and fix the tool when needed. It does not fit if you have already judged each person before asking.

Going deeper: where do the four theories come from, and what are their limits?

The four sources come from four different research questions, spread over more than forty years: a book on cognitive dissonance (Festinger, 1957), an article on choosing the depth of organisational intervention (Harrison, 1970), an article on psychological and implied contracts (Rousseau, 1989), and an article developing an individual differences measure of resistance to change (Oreg, 2003).

Harrison's paper has the clearest structure to dig into. He ranks intervention strategies by increasing depth: operations analysis, management by objectives, the Managerial Grid, the T-group and task group therapy. As depth increases, so do the costs, the risk of unintended consequences for individuals and the dependence on the special competence of the change agent (Harrison, 1970).

The first limit: by their abstracts, Harrison wrote for consultants choosing an intervention method, and Rousseau describes how contracts form, hold and are violated; neither abstract mentions resistance. Linking them to resistance, or using depth to read reactions to an order-entry system, is the framework's extension.

The second limit: all four theories sit at the individual level. They say little about structure, incentives and conflicting goals inside the system, which is where Dent and Goldberg direct attention when they treat resistance as a systems concept (Dent and Goldberg, 1999).

For another catalogue of reasons people oppose change, see Kanter's ten reasons people resist change.

Quick questions

What is resistance to change, and who coined the term?

In management it is the shorthand for people in an organisation opposing or sidestepping a change. According to Dent and Goldberg (1999), Kurt Lewin introduced the term as a systems concept, a force acting on managers and employees alike. Only later was it read as a psychological problem belonging to employees.

What is cognitive dissonance, and what has it to do with staff not using a new tool?

It is the tension that arises when what a person believes and what they do contradict each other, as set out by Leon Festinger (1957). There are two exits: change the behaviour, or rationalise the belief to match it. With a new tool, the second exit sounds like "this system isn't ready yet".

Should we use personality tests to hire people who adapt well to change?

Oreg (2003) designed his scale to measure a person's disposition to resist change, and reports that it helps predict reactions to specific changes. As the only filter, it risks treating the wrong cause when the real problem sits in the tool, the incentives or a promise left unkept.

Should a company drop the word "resistance" altogether?

Dent and Goldberg propose letting go of the term and the model that comes with it. A more practical step is to swap the label for a description: who does what, at which step, citing which reason. A description can be checked. A label can only be concluded from.

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Dent, E.B. and Goldberg, S.G. (1999) ‘Challenging 'resistance to change'’, The Journal of Applied Behavioral Science, 35(1), pp. 25–41.doi:10.1177/0021886399351003Cited in 1 article
  2. Festinger, L. (1957) A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.doi:10.1515/9781503620766Cited in 1 article
  3. Harrison, R. (1970) ‘Choosing the depth of organizational intervention’, The Journal of Applied Behavioral Science, 6(2), pp. 181–202.doi:10.1177/002188637000600204Cited in 1 article
  4. Oreg, S. (2003) ‘Resistance to change: developing an individual differences measure’, Journal of Applied Psychology, 88(4), pp. 680–693.doi:10.1037/0021-9010.88.4.680Cited in 1 article
  5. Rousseau, D.M. (1989) ‘Psychological and implied contracts in organizations’, Employee Responsibilities and Rights Journal, 2(2), pp. 121–139.doi:10.1007/BF01384942Cited in 2 articles
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