Omnichannel starts with one stock number
For a shop owner or retail marketing lead told to go omnichannel. The post separates omnichannel from multichannel using Verhoef and colleagues, then reads Inditex's 2018 annual report to ask which promise to the customer needs which stock data, and how good the evidence for payback is.
#omnichannel#click-and-collect#inventory-management#retail#inditex
