Tag
Personalisation
2articles
November 2026
2 articles on this page
Ethics & corporate governance10 min readThe 360-degree customer view: where GDPR draws the line
For marketing leads and owners of Vietnamese shops, hotels and food chains who want POS, web, social and loyalty data in one customer record. It weighs what personalisation gains against consent under GDPR, with a table of source, purpose, legal basis and risk when combined.
Marketing & sales9 min readPersonalisation or customisation: who holds the controls?
For a marketing lead or online shop owner who wants every customer to see something different. The two differ in who decides, and a Share a Coke bottle with a name on it fits neither box cleanly.