Case

Airbnb (USA)

A platform connecting hosts and guests, founded in 2008; a standard example for the Canvas and two-sided platforms.

Industry
Online accommodation platform
Frameworks applied
Business Model CanvasPlatform business model
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Business Model CanvasWhen revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?
  • Platform business modelWhen a business owner plans a platform linking buyers and sellers, how can they attract both sides to solve the chicken-and-egg problem and trigger network effects?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Airbnb (n.d.) About us (Airbnb Newsroom).No DOInews.airbnb.comSource page