Framework

Business Model Canvas

The question it answers

When revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?

Origin
Osterwalder and Pigneur, 2010
Diagram type
Process by phase
Level of analysis
Firm
Topics
Business consultingEntrepreneurship & innovationStrategy & leadership
Clipboard with a glass checklist panel, icon for consulting

Diagram

Business Model Canvas

  1. Customers
  2. Customer segments
  3. Channels
  4. Customer relationships
  5. Offer
  6. Value propositions
  7. Infrastructure
  8. Key activities
  9. Key resources
  10. Key partners
  11. Finance
  12. Revenue streams
  13. Cost structure

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Osterwalder, A., Pigneur, Y. and Tucci, C.L. (2005) ‘Clarifying business models: origins, present, and future of the concept’, Communications of the Association for Information Systems, 16, pp. 1–25.doi:10.17705/1CAIS.01601Source page
  2. Osterwalder, A. and Pigneur, Y. (2010) Business model generation. Hoboken, NJ: Wiley.No DOISource page