Case

Gojek (Indonesia)

An Indonesian platform that grew from ride-hailing to many services; an example of multi-sided platforms.

Industry
Ride-hailing and services platform
Frameworks applied
Platform business modelBusiness Model Canvas
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Frameworks applied

This case is read through the frameworks below.

  • Platform business modelWhen a business owner plans a platform linking buyers and sellers, how can they attract both sides to solve the chicken-and-egg problem and trigger network effects?
  • Business Model CanvasWhen revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Gojek (n.d.) About.No DOIgojek.comSource page