Case

Netflix and Blockbuster (USA)

The classic pair for disruptive innovation: Netflix displaced Blockbuster's rental stores.

Industry
Entertainment rental and streaming
Frameworks applied
Three scales of innovationBusiness Model Canvas
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Frameworks applied

This case is read through the frameworks below.

  • Three scales of innovationWhen a product team proposes a new idea, how should a business owner judge how big the change is, who it is new to, and whether it sustains or disrupts the market?
  • Business Model CanvasWhen revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Netflix (n.d.) About Netflix.No DOIabout.netflix.comSource page
  2. Wikipedia (2026) Blockbuster (retailer).No DOIen.wikipedia.orgSource page