Framework

Three scales of innovation

The question it answers

When a product team proposes a new idea, how should a business owner judge how big the change is, who it is new to, and whether it sustains or disrupts the market?

Origin
Christensen et al., 2018 (sustaining vs disruptive); Schumpeter, 1947 (innovation need not be scientifically new)
Diagram type
Comparison table
Level of analysis
Firm
Topics
Entrepreneurship & innovation
Rocket lifting off from a glass light bulb, icon for entrepreneurship and innovation

Diagram

Three scales of innovation

CriterionOne poleOther pole
Size of changeIncrementalRadical
NoveltyNew to firm-regionNew to world
Market effectSustainingDisruptive

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Christensen, C.M. et al. (2018) ‘Disruptive innovation: an intellectual history and directions for future research’, Journal of Management Studies, 55(7), pp. 1043–1078.doi:10.1111/joms.12349Source page
  2. Schumpeter, J.A. (1947) ‘The creative response in economic history’, The Journal of Economic History, 7(2), pp. 149–159.doi:10.1017/S0022050700054279Source page