Case

RUR Greenlife (India)

An Indian sustainability business, an example of ecopreneurship.

Industry
Sustainable products
Frameworks applied
Three scales of innovation
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Frameworks applied

This case is read through the frameworks below.

  • Three scales of innovationWhen a product team proposes a new idea, how should a business owner judge how big the change is, who it is new to, and whether it sustains or disrupts the market?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. RUR Greenlife (n.d.) About us.No DOIrur.co.inSource page