Case

Ooni (UK)

A portable pizza-oven maker, used to illustrate how innovation is classified.

Industry
Pizza ovens
Frameworks applied
Three scales of innovationBusiness Model Canvas
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Three scales of innovationWhen a product team proposes a new idea, how should a business owner judge how big the change is, who it is new to, and whether it sustains or disrupts the market?
  • Business Model CanvasWhen revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Ooni (n.d.) Story of Ooni.No DOIooni.comSource page