Shonaquip / ShonaquipSE (South Africa)

Frameworks applied

This case is read through the frameworks below.

• Three scales of innovationWhen a product team proposes a new idea, how should a business owner judge how big the change is, who it is new to, and whether it sustains or disrupts the market?
• Types of innovationWhen planning an innovation, what should a business owner pin down as actually changing: the product, the process, the service, or how the firm creates and captures value?
• Foreign market entry modesWhen a business owner is about to take a product abroad, should they export, license, form a joint venture or invest directly to balance control, commitment and risk?
• Uppsala modelWhen a business owner first takes the company abroad, which market should come first, and how should commitment grow step by step through experience and relationships?
• TOE-I frameworkWhen a small business owner is weighing up a new technology, how do technology, organisation, environment and their own entrepreneur traits shape whether to adopt it?
• Three forms of social actionWhen a founder sets out to tackle a social problem, should they choose social service provision, social activism or social entrepreneurship to change the system?

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