Framework

Uppsala model

The question it answers

When a business owner first takes the company abroad, which market should come first, and how should commitment grow step by step through experience and relationships?

Origin
Vahlne and Johanson, 2017
Diagram type
Cycle
Level of analysis
Firm
Topics
Entrepreneurship & innovationStrategy & leadership
Rocket lifting off from a glass light bulb, icon for entrepreneurship and innovation

Diagram

Uppsala model

  1. Know a little about a close market
  2. Make a limited commitment
  3. Learn from experience and relationships
  4. Commit further

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Johanson, J. and Vahlne, J.-E. (1977) ‘The internationalization process of the firm: a model of knowledge development and increasing foreign market commitments’, Journal of International Business Studies, 8(1), pp. 23–32.doi:10.1057/palgrave.jibs.8490676Source page
  2. Vahlne, J.-E. and Johanson, J. (2017) ‘From internationalization to evolution: the Uppsala model at 40 years’, Journal of International Business Studies, 48(9), pp. 1087–1102.doi:10.1057/s41267-017-0107-7Source page