Case

Huawei, Cairo OpenLab (2017)

Huawei launched the Cairo OpenLab on 11 December 2017 at a Cairo ICT conference. The company's release calls it the eighth OpenLab aimed at enterprise customers, located in Egypt to serve Northern Africa. It had run as an R&D facility in the Smart Village office for about a year, was about 400 square metres, and was expected to pass 1,000 square metres within two years.

Industry
ICT
Frameworks applied
Foreign market entry modesUppsala model
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Frameworks applied

This case is read through the frameworks below.

  • Foreign market entry modesWhen a business owner is about to take a product abroad, should they export, license, form a joint venture or invest directly to balance control, commitment and risk?
  • Uppsala modelWhen a business owner first takes the company abroad, which market should come first, and how should commitment grow step by step through experience and relationships?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Huawei (2017) Huawei announces new OpenLab in Cairo to build ICT ecosystem in Northern Africa (11 December 2017).No DOIhuawei.comSource page