Framework

CAGE distance framework

The question it answers

Before taking the business abroad, how should a leadership team weigh cultural, administrative, geographic and economic distance to decide whether a new market is worth entering?

Origin
Ghemawat, 2001
Diagram type
Hub diagram
Level of analysis
Firm
Topics
Strategy & leadership
Chess knight on a glass compass, icon for strategy and leadership

Diagram

CAGE distance framework

Distance between markets
Cultural
Administrative
Geographic
Economic

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Ghemawat, P. (2001) ‘Distance still matters: the hard reality of global expansion’, Harvard Business Review, 79(8), pp. 137–147.No DOIhbr.orgSource page