Case

Rolls-Royce (UK)

The "Power-by-the-Hour" model charges per engine flying hour, turning a product into a service; it marked 50 years in 2012.

Industry
Aero engines
Frameworks applied
Business Model CanvasTypes of innovation
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Business Model CanvasWhen revenue stalls or a new venture is planned, how does a business owner see how the firm creates, delivers and captures value, and which canvas block is holding it back?
  • Types of innovationWhen planning an innovation, what should a business owner pin down as actually changing: the product, the process, the service, or how the firm creates and captures value?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Rolls-Royce (2012) Rolls-Royce celebrates 50th anniversary of Power-by-the-Hour.No DOIrolls-royce.comSource page