Case
Facebook emotional contagion experiment (2014)
The study manipulated the news feeds of nearly 700,000 users to measure emotional contagion and was criticised for lacking informed consent; the journal issued an editorial expression of concern.
- Industry
- Social media
Frameworks applied
This case is read through the frameworks below.
- Five conditions for workplace analyticsBefore rolling out tools that track or analyse staff data, what conditions must senior leaders and HR managers meet for the practice to be legitimate?
- Exploitation and valid-consent testWhen a business owner reviews outsourced suppliers where workers "freely accept" poor conditions, is the firm exploiting them, and is that consent valid?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Kramer, A.D.I., Guillory, J.E. and Hancock, J.T. (2014) ‘Experimental evidence of massive-scale emotional contagion through social networks’, Proceedings of the National Academy of Sciences, 111(24), pp. 8788–8790.doi:10.1073/pnas.1320040111Source page