Map
Case

Ford: the One Ford plan under Alan Mulally

Alan Mulally, previously head of Boeing Commercial Airplanes, became Ford's President and CEO in September 2006. Ford recorded a net loss of $12,613 million for 2006 and obtained $23.5 billion of new liquidity in December 2006 through secured loans, a secured credit facility and convertible debt (2006 10-K). The 2013 10-K names four One Ford priorities, from restructuring to working as one team; revenues rose from $115,125 million (2009) to $146,917 million (2013), and 2013 net income was $7,148 million.

Industry
Automotive (USA)
Frameworks applied
Four practices of strategic leadership
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Frameworks applied

This case is read through the frameworks below.

  • Four practices of strategic leadershipWhen a strategy has been announced but results are not moving, what must a CEO and leadership team do to set a credible direction, own delivery and learn from each review?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Ford Motor Company (2007) Annual Report on Form 10-K for the fiscal year ended 31 December 2006. Washington, DC: U.S. Securities and Exchange Commission.No DOIsec.govSource page
  2. Ford Motor Company (2014) Annual Report on Form 10-K for the fiscal year ended 31 December 2013. Washington, DC: U.S. Securities and Exchange Commission.No DOIsec.govSource page