Map
Case

Satya Nadella and the growth-mindset culture at Microsoft

Microsoft's board appointed Satya Nadella CEO on 4 February 2014 (Microsoft). Microsoft says its culture is grounded in a growth mindset with three attributes: obsessing over customers, operating as one company and becoming more diverse and inclusive (Microsoft blog, 2017). In his 2018 shareholder letter Nadella wrote that the company is moving from people who know it all to people who want to learn it all; revenue rose from $86,833 million in fiscal 2014 to $110,360 million in fiscal 2018.

Industry
Software and cloud services (USA)
Frameworks applied
Six steps to culture changeSchein's three levels of culture
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Six steps to culture changeA CEO who wants to change the company's culture after a merger or a change of strategy: which six guidelines should the programme follow, from vision to ethical and legal sensitivity?
  • Schein's three levels of cultureWhen a CEO sets out to change company culture, which level must they reach (artefacts, espoused values or basic assumptions) for staff behaviour to really change?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Hogan, K. (2017) Strengthening our culture of inclusion. The Official Microsoft Blog.No DOIblogs.microsoft.comSource page
  2. Microsoft Corporation (2014) Microsoft Board names Satya Nadella as CEO. Microsoft Source.No DOInews.microsoft.comSource page
  3. Microsoft Corporation (2018) Annual Report 2018. Microsoft (Microsoft Annual Report).No DOImicrosoft.comSource page