Case
Jack Welch at General Electric (1981–2001)
Jack Welch was chairman and CEO of General Electric from April 1981 until September 2001. GE puts its market capitalisation at about $14 billion when he took over and more than $410 billion when he retired (GE News); CNBC gives the same end figure but a starting point of $12 billion. Welch required every business to be first or second in its market and launched the Work-Out programme to cut bureaucracy; by his own account the workforce fell from 411,000 to 299,000 in his first five years (CNBC).
- Industry
- Industrial conglomerate (USA)
- Frameworks applied
- GE change acceleration model

Frameworks applied
This case is read through the frameworks below.
- GE change acceleration modelA chief executive launching a big change worries it will fizzle out after a few weeks: which seven things should be checked for it to start and to stick?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- General Electric Company (2020) Jack Welch, The 'Ultimate Manager' Who Oversaw GE's Rise To The Most Valuable Company, Dies at 84. GE News.No DOIge.comSource page
- Steinberg, M. (2020) Jack Welch, former chairman and CEO of GE, dies at 84. CNBC.No DOIcnbc.comSource page