Framework
Deal and Kennedy's four cultures
The question it answers
When a CEO or HR director tries to read their firm's culture, which culture type do the industry's level of risk and speed of feedback push the company towards?
- Origin
- Deal & Kennedy, 1982
- Diagram type
- 2×2 matrix
- Level of analysis
- Firm
- Topics
- Change management
Diagram
Deal and Kennedy's four cultures
LowRiskHigh
Bet-your-company
High risk, very slow feedback.
High riskTough-guy, macho
High risk, quick feedback.
High riskProcess
Low risk, slow feedback.
Low riskWork-hard, play-hard
Low risk, quick feedback.
Low riskSlowFeedback speedQuick
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Deal, T.E. and Kennedy, A.A. (1982) Corporate Cultures. Reading, MA: Addison-Wesley.No DOISource page