Framework

Storytelling with data, six steps

The question it answers

When an analyst prepares to present findings to senior managers, how should they choose the visuals and tell the data story so the audience understands and acts?

Origin
Knaflic, 2015
Diagram type
Process by phase
Level of analysis
Individual
Topics
Data & analyticsStrategy & leadership
Magnifying lens over a line chart tile, icon for data and analytics

Diagram

Storytelling with data, six steps

  1. Storytelling with data, six steps
  2. Understand the context
  3. Choose an effective visual
  4. Eliminate clutter
  5. Direct attention
  6. Think like a designer
  7. Tell a story

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Knaflic, C.N. (2015) Storytelling with data: a data visualization guide for business professionals. Hoboken, NJ: Wiley.No DOISource page