Framework
Strategy clock (Bowman)
The question it answers
When new rivals enter and push prices down, where should a business owner place the offer on price and perceived value so customers still choose it?
- Origin
- Bowman & Faulkner, 1996
- Diagram type
- 2×2 matrix
- Level of analysis
- Firm
- Topics
- Strategy & leadership
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Bowman, C. and Faulkner, D. (1996) Competitive and corporate strategy. London: Irwin.No DOISource page