'This post is sponsored': effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman et al. (2017)
- Authors
- Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa
- Year
- 2017
- Published in
- Journal of Interactive Marketing
- Boerman, S.C., Willemsen, L.M. and Van Der Aa, E.P. (2017) ‘'This post is sponsored': effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook’, Journal of Interactive Marketing, 38(1), pp. 82–92.doi:10.1016/j.intmar.2016.12.002DOI checked against doi.org