'This post is sponsored': effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman et al. (2017)
- Tác giả
- Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa
- Năm
- 2017
- Xuất bản trong
- Journal of Interactive Marketing
- Boerman, S.C., Willemsen, L.M. and Van Der Aa, E.P. (2017) ‘'This post is sponsored': effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook’, Journal of Interactive Marketing, 38(1), pp. 82–92.doi:10.1016/j.intmar.2016.12.002DOI đã được kiểm qua doi.org