Mastering the hype cycle: how to choose the right innovation at the right time
Fenn (2008)
- Authors
- J. Fenn, M. Raskino
- Year
- 2008
- Publisher
- Harvard Business Press
- Fenn, J. and Raskino, M. (2008) Mastering the hype cycle: how to choose the right innovation at the right time. Boston, MA: Harvard Business Press.Book, no DOI