Modeling customer lifetime value
Gupta et al. (2006)
- Authors
- Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, S. Sriram
- Year
- 2006
- Published in
- Journal of Service Research
- Gupta, S. et al. (2006) ‘Modeling customer lifetime value’, Journal of Service Research, 9(2), pp. 139–155.doi:10.1177/1094670506293810DOI checked against doi.org