Framework

Sales KPI scorecard

The question it answers

When sales stall, which metrics should a sales director track to see whether selling and marketing are working, and where they are falling short?

Origin
Gupta et al., 2006
Diagram type
Comparison table
Level of analysis
Firm
Topics
Marketing & salesCorporate finance
Megaphone aimed at a glass target, icon for marketing and sales

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Gupta, S. et al. (2006) ‘Modeling customer lifetime value’, Journal of Service Research, 9(2), pp. 139–155.doi:10.1177/1094670506293810Source page