Framework
Six recurring-revenue models
The question it answers
When a business owner wants to move from one-off sales to recurring income, which model should they choose so that the same customer keeps paying over time?
- Origin
- McCarthy, Fader and Hardie, 2017
- Diagram type
- Comparison table
- Level of analysis
- Firm
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- McCarthy, D.M., Fader, P.S. and Hardie, B.G.S. (2017) ‘Valuing subscription-based businesses using publicly disclosed customer data’, Journal of Marketing, 81(1), pp. 17–35.doi:10.1509/jm.15.0519Source page