Valuing subscription-based businesses using publicly disclosed customer data
McCarthy et al. (2017)
- Authors
- Daniel M. McCarthy, Peter S. Fader, Bruce G.S. Hardie
- Year
- 2017
- Published in
- Journal of Marketing
- McCarthy, D.M., Fader, P.S. and Hardie, B.G.S. (2017) ‘Valuing subscription-based businesses using publicly disclosed customer data’, Journal of Marketing, 81(1), pp. 17–35.doi:10.1509/jm.15.0519DOI checked against doi.org