Digital marketing: a framework, review and research agenda
Kannan (2017)
- Authors
- P. K. Kannan, H. Li
- Year
- 2017
- Published in
- International Journal of Research in Marketing
- Kannan, P.K. and Li, H. (2017) ‘Digital marketing: a framework, review and research agenda’, International Journal of Research in Marketing, 34(1), pp. 22–45.doi:10.1016/j.ijresmar.2016.11.006DOI checked against doi.org