Framework

Eight digital marketing strategies

The question it answers

When planning next year's digital marketing, which channels (search, social, content, email and more) should a marketing manager combine, and how should they work together?

Origin
Chaffey and Ellis-Chadwick, 2019; Kannan and Li, 2017
Diagram type
Hub diagram
Level of analysis
Firm
Topics
Marketing & sales
Megaphone aimed at a glass target, icon for marketing and sales

Diagram

Eight digital marketing strategies

Integration
Social media
Content
Influencer
Search (SEO and PPC)
Email and automation
Customer support

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Chaffey, D. and Ellis-Chadwick, F. (2019) Digital marketing: strategy, implementation and practice. Harlow: Pearson.No DOISource page
  2. Kannan, P.K. and Li, H. (2017) ‘Digital marketing: a framework, review and research agenda’, International Journal of Research in Marketing, 34(1), pp. 22–45.doi:10.1016/j.ijresmar.2016.11.006Source page