A strategic framework for customer relationship management
Payne (2005)
- Authors
- Adrian Payne, Pennie Frow
- Year
- 2005
- Published in
- Journal of Marketing
- Payne, A. and Frow, P. (2005) ‘A strategic framework for customer relationship management’, Journal of Marketing, 69(4), pp. 167–176.doi:10.1509/jmkg.2005.69.4.167DOI checked against doi.org