Customer intimacy and other value disciplines
Treacy (1993)
- Authors
- M. Treacy, F. Wiersema
- Year
- 1993
- Published in
- Harvard Business Review
- Treacy, M. and Wiersema, F. (1993) ‘Customer intimacy and other value disciplines’, Harvard Business Review, 71(1), pp. 84–93.No DOIhbr.org