Framework
Value disciplines
The question it answers
When setting strategy for a firm trying to excel at everything, should the CEO choose to lead on operational excellence, product leadership or customer intimacy?
- Origin
- Treacy and Wiersema, 1993
- Diagram type
- Comparison table
- Level of analysis
- Firm
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Treacy, M. and Wiersema, F. (1993) ‘Customer intimacy and other value disciplines’, Harvard Business Review, 71(1), pp. 84–93.No DOIhbr.orgSource page