The TOWS matrix: a tool for situational analysis
Weihrich (1982)
- Authors
- Heinz Weihrich
- Year
- 1982
- Published in
- Long Range Planning
- Weihrich, H. (1982) ‘The TOWS matrix: a tool for situational analysis’, Long Range Planning, 15(2), pp. 54–66.doi:10.1016/0024-6301(82)90120-0DOI checked against doi.org