How to SHIFT consumer behaviors to be more sustainable: a literature review and guiding framework
White et al. (2019)
- Authors
- Katherine White, Rishad Habib, David J. Hardisty
- Year
- 2019
- Published in
- Journal of Marketing
- White, K., Habib, R. and Hardisty, D.J. (2019) ‘How to SHIFT consumer behaviors to be more sustainable: a literature review and guiding framework’, Journal of Marketing, 83(3), pp. 22–49.doi:10.1177/0022242919825649DOI checked against doi.org