Framework

SHIFT framework for sustainable consumer behaviour

The question it answers

When customers say they back green products but still buy out of habit, how can a marketing team nudge them towards sustainable choices without lecturing?

Origin
White, Habib and Hardisty, 2019
Diagram type
Hub diagram
Level of analysis
Individual
Topics
Marketing & salesEthics & corporate governance
Megaphone aimed at a glass target, icon for marketing and sales

Diagram

SHIFT framework for sustainable consumer behaviour

Sustainable behaviour
S: Social influence
H: Habit
I: Individual self
F: Feelings and cognition
T: Tangibility

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. White, K., Habib, R. and Hardisty, D.J. (2019) ‘How to SHIFT consumer behaviors to be more sustainable: a literature review and guiding framework’, Journal of Marketing, 83(3), pp. 22–49.doi:10.1177/0022242919825649Source page