Case
Amazon (UK)
Robots were introduced into UK fulfilment centres from early 2016 to work alongside staff.
- Industry
- E-commerce and logistics

Frameworks applied
This case is read through the frameworks below.
- Kotter's eight-step change modelWhen a CEO launches a major transformation, which steps, in what order, stop the change stalling halfway and anchor it in the organisation's culture?
- Kanter's ten reasons people resist changeWhen staff push back on a planned change, how can a manager tell what they fear losing and respond to each concern?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- About Amazon Staff (2018) Technology at work. About Amazon UK.No DOIaboutamazon.co.ukSource page