Framework
Kotter's eight-step change model
The question it answers
When a CEO launches a major transformation, which steps, in what order, stop the change stalling halfway and anchor it in the organisation's culture?
- Origin
- Kotter, 1995; Kotter, 1996; Pollack & Pollack, 2015
- Diagram type
- Process by phase
- Level of analysis
- Firm

Diagram
Kotter's eight-step change model
- Create the climate
- Create urgency
- Form a guiding coalition
- Develop a vision
- Engage and enable
- Communicate the vision
- Remove obstacles
- Implement and sustain
- Create short-term wins
- Build on the change
- Anchor in the culture
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Kotter, J.P. (1995) Leading change: why transformation efforts fail. Harvard Business Review.No DOIhbr.orgSource page
- Kotter, J.P. (1996) Leading Change. Boston, MA: Harvard Business School Press.No DOISource page
- Pollack, J. and Pollack, R. (2015) ‘Using Kotter's eight stage process to manage an organisational change program: presentation and practice’, Systemic Practice and Action Research, 28(1), pp. 51–66.doi:10.1007/s11213-014-9317-0Source page