Framework
Burnes' choice management–change management model
The question it answers
Before launching a change programme, how can a CEO and leadership team see where the decision to change comes from, whether it fits their strategic trajectory and how to carry it out?
- Origin
- Burnes, 1997; Burnes, 2018
- Diagram type
- Cycle
- Level of analysis
- Firm

Diagram
Burnes' choice management–change management model
- ChoiceContext and decision focus: proactive or reactive.
- TrajectoryThe path of the organisation: past, vision, strategy.
- ChangeApproach and experience of change: goals, plan, people.
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Burnes, B. (1997) ‘Organizational choice and organizational change’, Management Decision, 35(10), pp. 753–759.doi:10.1108/00251749710192075Source page
- Burnes, B. (2018) Managing Change. Harlow: Pearson.No DOISource page